Amazon & DTC
Strategy, 1P/3P economics, assortment, retail media, inventory, profitability, Direct to Consumer Channels (Shopify, Tik Tok) Marketplaces (WM.com, Target+, operating model.
Expert operators for profitable commerce growth
We help C-Suite leaders and Private Equity Investors shorten learning curves and accelerate commerce growth across eCommerce, DTC, and retail. We are experienced operators who provide the knowledge and bandwidth to turn opportunity into real outcomes.
What we do
Retail Expansion
Where to play, how to launch, and how pricing, inventory, and channels fit together.
Demand Generation
Digital marketing, Direct Response, Brand building, segmentation, targeting, positioning, Influencer selection, and social media & influencer management.
Growth Enablement
Org design, agency partner selection, process development, AI enablement, digital transformation.
Specific problems we solve
Amazon & Marketplaces
1P / 3P Growth and profitability, asortment strategies, partner selection.
Omnichannel Expansion
Retail expansion timing; impact on costs, resources, and supply chain.
Partner Selection
Agency selection, due diligence, performance criteria, QBR.
PE Due Diligence
Pre-deal due diligence plus post-deal transition assistance.
DTC Growth
Journey-mapping, tool selection (Shopify, Magento), Implementation. Direct response connections and enablement.
SKU portfolio Optimization
Portfolio analysis / Long tail, optimization criteria, execution.
Channel Pricing & Conflict
MAP pricing, channel protection, marketplace seller clean-up.
Org Design
Team design, partner & internal FTE capability assessments.
Digital Marketing Integration
Brand & positioning fundamentals, brand integration, direct response resource allocation, vision alignment.
Packaging Strategy
Brand Packaging strategy, partner selection, shelf analysis, eCommerce viability, sourcing
Brand & Intangibles Valuation
Intangible Asset and brand valuation. Level analysis to drive valuation.
Brand Strategy and Positioning
Consumer segmentation, positioning, and brand funnel / lifecycle assessment.